Invest in your growth mindset.

Let’s talk about your growth mindset opportunities.

Congratulations! If you are here and read this far, it means you are invested in your employees’ growth. Every company has unique challenges, and I will work with you to discover your teams’ unique challenges and areas of opportunity. From there I develop a custom proposal based on your goals, logistics, and budget. I can work nimbly and create bespoke content targeted towards your company’s values, mission, and current needs. In me you will find a seasoned corporate leader, public speaker, and master presentation builder — excited to motivate and inspire your teams towards identifying and actioning transformation areas.

It is no secret. Good leaders make all the difference.

When companies invest in their employees, they are more successful. Over 70% of people say their personal sense of purpose is defined by work (McKinsey). And what keeps employees happy in their jobs is not about projects, titles, and pay; rather, it is about strong leaders. In fact, the old adage that “people quit managers, not companies” is only partly true — more recent research shows that even strong managers cannot make up for poor leaders, but strong leaders can raise the entire morale of a company and make up for weak management (Culture Amp). Either way you slice it, companies that invest in a strong leadership growth enjoy higher employee satisfaction, retention rates, and productivity — ultimately leading to greater business longevity and bottom line growth.

“If we hire giants, we shall become a company of giants.” - David Ogilvy

Good leaders know that investing in employees’ learning, development, and well-being begets a company of self-leaders. 89% of companies said a failed hire was not due to a lack of hard skills, but rather, soft skills. The “poor attitude” that can develop when employees are neglected in their development, overworked, or passed up for promotions. These employees inevitably burn out and quit, or worse, “quiet quit.” Specific coaching, career pathing, team management, and investment in employee learning can shape positive attitudes, creating a more loyal employee base.

This is why I firmly believe in employee 1x1 coaching and ongoing development through workshops and trainings can build a company of self-leaders — true giants who know how to show up for themselves and others.

The coaching mindset is not just a trend — there is real data behind this impact. Fortune Magazine just published an article about a company who replaced all of its managers with coaches — and employees became 20% more productive (and much happier).

Company Offerings

  • I provide executive coaching for leaders and managers from mid-level to VP and above and can quote group packages or single-executive rates. I coach the following areas:

    • Leadership style & strengths

    • Managing key stakeholders (reports, managers, clients, XFN partners)

    • Managing change, transitions, and setbacks (e.g. layoffs)

    • Team building, culture & morale

    • Career pathing & promotion

    • Managing different archetypes (high achievers, low performers)

    • Giving feedback

    • Performance reviews

  • I coach small to medium (10-20 ppl) groups of leaders, managers or ICs on the following topics:

    • Building team culture

    • Creating a vision/mission

    • Setting SMART goals

    • Leadership and Management Styles

    • Building winning client relationships

    • Owning career paths

    • Seasoned public speaker and presenter

    • Virtual and in-person format

    • Large audiences (500+) and smaller audiences (10-80+)

    • Meta, Social Media Week NY & ATX, AdAge, MediaBistro, Together in Digital, and others

    • Topics vary from leadership, growth marketing, digital media, and women in the workplace

  • As a seasoned digital marketing leader and strategist hailing from Meta (nee Facebook), Ogilvy, and Anomaly to name a few, I can work with companies large and small on a range of relevant topics:

    • Research & Insights

    • “Persona” Development for Executive Hiring

    • Focus Group Facilitation

    • Performance review guidelines and best practices

    • Developing & Scaling Best Practices Globally

    • Off-sites agenda planning

How We’ll Work Together

  • 1. Discovery & Proposal

    After an initial discovery session, I will create a proposal within 2 business days that maps to your needs and budget. Once we align, we will execute and move into execution.

  • 2. Planning & Delivery

    I will create a specific action plan with mutually agreed upon milestones, delivery dates, and owners. I can work flexibly based on your meeting and email cadence preferences to map progress.

  • 3. Measurement & Optimization

    Through agreed-upon success metrics and tracking and regular feedback, we will measure success and change tactics if necessary to meet your goals.

Book Discovery Call

Creds

  • META (FACEBOOK)

    Manager, Global Business Group, Scaled Agencies, East Coast Territory, (Aug 2017 - Aug 2021)

    Provided leadership to high-performing team managing independent agencies in largest sales territory. Directly managed 8 mid-level professionals servicing 35 top-tier agencies and over 1,000 end advertiser accounts. Managed a $1B/year+ in annual revenue and exceeded revenue goals by $124M during tenure. Directly responsible for performance coaching & evaluation; strategy, services and program development; hiring across the broader 120-person team, and scaling programs globally upon proving success in territory. Developed and globally scaled agency treatment, business growth plan, and DEI program for agencies.

    KHOROS (SPREDFAST)

    Director Customer Success, Strategy & Creative Solutions (Aug 2013 - Aug 2017)

    Opened up the NYC marketing and co-spearheaded acclaimed global strategy department for Austin's fifth-largest startup acquisition, managing an international client success team. Oversaw P&L, hiring, resources, account and project management and delivery, custom development, scaled communications and solutions, direct services up-sells, and liaising with sales teams for land-and-expand opportunities. Developed original trainings, workshops, and employee personal development programs. Thought leader and public speaker for the company and panelist for AdWeek, MediaBistro NYC, Social Media Week Austin, and company-sponsored webinars on the topics of digital content strategy. Twice promoted: from NY Regional Market Director to Director of Strategy (2016), to Director of Strategy and Custom Solutions (2017).

    ANOMALY NEW YORK

    Co-Director of Social Media (Aug 2012-2013)

    Co-built social media practice, created and implemented digital marketing campaigns for this well-respected global creative branding agency, providing strategic direction, leadership and personal development to a team of 20 entry-level and mid-career professionals. Oversaw budget, client relationship management, and key agency stakeholder management across departments and geographic locations. Developed global digital strategy for Diageo's Captain Morgan and Naked Turtle Rum brands, and developed the social listening program for Google Glass.

    OGILVY & MATHER NEW YORK

    Sr. Social Media Strategist, May 2010-Aug 2012

    Designed and executed integrated digital campaigns for this advertising giant to drive client awareness, positioning, and acquisition marketing goals. Produced award-winning and notable campaigns for marquee clients Time Warner Cable, American Express and All-Clad. Prior to this role, my experience were as a lawyer for Wingfield & Ginsburg (2008-2009), and as Executive Associate at McLarty & Associates (2003-2005).

    MCLARTY ASSOCIATES

    Latin America Department, Executive Associate, Washington, DC (Aug 2003 - Aug 2005)

    Joined a political consulting startup owned by former Clinton White House Chief of Staff Thomas F. “Mack” McLarty and Henry Kissinger during its third year of business. Created investment and political-risk strategies based on analysis of political and economic trends for Fortune 100 companies across industries, managing 13 clients, interfacing at the head of state and CEO levels.

    • Certification in Leadership Coaching, Lightyear Leadership (2022)

    • Certification in Career Coaching, BetterUp (2023)

    • Certificate in Implementing Winning Strategies, Columbia Business School (2020)

    • 200-Hour Yoga Teacher Training (2022)

    • Juris Doctor w/ 50 hours Training in Negotiation, Mediation, and Arbitration, Columbus School of Law, Catholic University (2008)

    • Cannes Bronze Lion, Captain Morgan Digital Media (2013)

    • Professional Achievement Award, Government of Mexico (2011)

    • CableFAX Digital Hot List & Best of the Web, Best Blog, Time Warner Cable, Untangled (2011)

    • WOMMY Awards, Experiential Award, Best Word of Mouth Program, Bronze, Time Warner Cable (2010)

    • Featured Podcast Guest, Together In Digital (June 2022)

    • Featured Speaker, Annual Employee Conference for Retail Brand’s 500+ employees (2021)

    • Panelist, Social Media Week Austin (2017)

    • Live Presenter, AdAge (2015)

    • Live Presenter, MediaBistro (2015)

    • Panelist, Social Media Week NYC (2013)

    • Panelist, Women in Digital, Ogilvy & Mather NY (2011)

    • Guest lecturer at Georgetown University (2010)

    • Guest lecturer at American University (2010)

  • As a consultant and corporate strategist, I have developed go-to-market strategies for the following clients. Work samples may be available upon request, pending NDA.

    • Diageo (Captain Morgan)

    • Time Warner

    • American Express

    • Brooks Brothers

    • Sanofi

    • Marriott

    • MuteSix Agency

    • Hometeam Global Film

Facilitation Demo

I love teaching and facilitating leadership and management workshops. In my corporate career, I have led groups as large as 65 through Boot Camps and workshops, and in my coaching career have led smaller groups ranging from 5-20 in more intimate settings, such as the annual retreat I co-host in Mexico.

My style is authentic, open, inclusive and I aim to create environments where participants can truly open up and engage as we aim for those “light bulb moments.”

I can teach predetermined content or create original content with up to 1 week’s notice. In addition to over 15 years presenting and teaching, I am also trained in improv — so I can even host “on the fly” and am comfortable with a loose or open agenda.