Hello there.

Thanks for stopping by. I am Kelly Ferraro and I am here to do meaningful work that supports others and exists harmoniously with my life and my family — and light others up to follow their purpose. To that end, I left a six-figure management job managing a billion-dollar revenue portfolio in Big Tech in order to pursue this vision.

Coaching has always been my passion. I am firing on all cylinders when I get to coach people to use their strengths to reach their dreams — especially when that dream involves a big goal like being a badass leader, launching a business, or scaling a company. As a seasoned marketer and corporate leader, this kind of work is my JAM. 

I want to guide and hold a space for you to find a new relationship with work and do work that truly energizes you. I want to help you drop the idea that you need to choose between career and yourself. I want you to step confidently into your role as a leader. Or help you launch that business you have been dreaming about.

When you work with me, you have a seasoned business strategist and corporate leader with an absolute fire for dreaming up big visions and toppling next-level goals. But you will also have someone who knows that the way forward is through softness — inner connection, physical movement, and rituals that bring everyday joy to life. 

Creds

  • META (FACEBOOK)

    Manager, Global Business Group, Scaled Agencies, East Coast Territory, (Aug 2017 - Aug 2021)

    Provided leadership to high-performing team managing independent agencies in largest sales territory. Directly managed 8 mid-level professionals servicing 35 top-tier agencies and over 1,000 end advertiser accounts. Managed a $1B/year+ in annual revenue and exceeded revenue goals by $124M during tenure. Directly responsible for performance coaching & evaluation; strategy, services and program development; hiring across the broader 120-person team, and scaling programs globally upon proving success in territory. Developed and globally scaled agency treatment, business growth plan, and DEI program for agencies.

    KHOROS (SPREDFAST)

    Director Customer Success, Strategy & Creative Solutions (Aug 2013 - Aug 2017)

    Opened up the NYC marketing and co-spearheaded acclaimed global strategy department for Austin's fifth-largest startup acquisition, managing an international client success team. Oversaw P&L, hiring, resources, account and project management and delivery, custom development, scaled communications and solutions, direct services up-sells, and liaising with sales teams for land-and-expand opportunities. Developed original trainings, workshops, and employee personal development programs. Thought leader and public speaker for the company and panelist for AdWeek, MediaBistro NYC, Social Media Week Austin, and company-sponsored webinars on the topics of digital content strategy. Twice promoted: from NY Regional Market Director to Director of Strategy (2016), to Director of Strategy and Custom Solutions (2017).

    ANOMALY NEW YORK

    Co-Director of Social Media (Aug 2012-2013)

    Co-built social media practice, created and implemented digital marketing campaigns for this well-respected global creative branding agency, providing strategic direction, leadership and personal development to a team of 20 entry-level and mid-career professionals. Oversaw budget, client relationship management, and key agency stakeholder management across departments and geographic locations. Developed global digital strategy for Diageo's Captain Morgan and Naked Turtle Rum brands, and developed the social listening program for Google Glass.

    OGILVY & MATHER NEW YORK

    Sr. Social Media Strategist, May 2010-Aug 2012

    Designed and executed integrated digital campaigns for this advertising giant to drive client awareness, positioning, and acquisition marketing goals. Produced award-winning and notable campaigns for marquee clients Time Warner Cable, American Express and All-Clad. Prior to this role, my experience were as a lawyer for Wingfield & Ginsburg (2008-2009), and as Executive Associate at McLarty & Associates (2003-2005).

    • Certification in Leadership Coaching, Lightyear Leadership (2022)

    • Certification in Career Coaching, BetterUp (2023)

    • Certificate in Implementing Winning Strategies, Columbia Business School (2020)

    • 200-Hour Yoga Teacher Training (2022)

    • Juris Doctor w/ 50 hours Training in Negotiation, Mediation, and Arbitration, Columbus School of Law, Catholic University (2008)

    • Cannes Bronze Lion, Captain Morgan Digital Media (2013)

    • Professional Achievement Award, Government of Mexico (2011)

    • CableFAX Digital Hot List & Best of the Web, Best Blog, Time Warner Cable, Untangled (2011)

    • WOMMY Awards, Experiential Award, Best Word of Mouth Program, Bronze, Time Warner Cable (2010)

    • Featured Podcast Guest, Together In Digital (June 2022)

    • Featured Speaker, Annual Employee Conference for Retail Brand’s 500+ employees (2021)

    • Panelist, Social Media Week Austin (2017)

    • Live Presenter, AdAge (2015)

    • Live Presenter, MediaBistro (2015)

    • Panelist, Social Media Week NYC (2013)

    • Panelist, Women in Digital, Ogilvy & Mather NY (2011)

    • Guest lecturer at Georgetown University (2010)

    • Guest lecturer at American University (2010)

  • As a consultant and corporate strategist, I have developed go-to-market strategies for the following clients. Work samples may be available upon request, pending NDA.

    • Diageo (Captain Morgan)

    • Time Warner

    • American Express

    • Brooks Brothers

    • Sanofi

    • Marriott

    • MuteSix Agency

    • Hometeam Global Film

My Methodology

My coaching style is authentic, open, and vibrant. I hold the space to unlock the wisdom that exists within you.

In order to make our time together focused and successful, I apply a methodology proven successful in my corporate advertising career:

  • Alignment on Desired Outcome

  • Future Vision Creation

  • Strengths Identification

  • Choice-Based Legacy

  • Goals & Accountability

Testimonials

  • “As a coached individual in her private practice, Kelly's genuine connection, enthusiasm, honesty, and solid coaching exercises have led me to achieve career and personal success. She brings clarity to goal-setting, creates action plans, and is a source of motivating energy. Kelly is a brilliant professional leader and an empathetic and creative coach who incorporates real-life problem-solving into every one-on-one, improving your personal and career growth. We all need a Kelly in our lives!”

    -Emmy H., Copywriter and Entepreneur

  • “I want to thank you for the coaching we did last year… I feel like the work we did together was super impactful. I was just reading over my Legacy Statement and hit so many of my 1 year goals… bought a house, got a new job at [redacted], I got help for my son, read three books (oops, not 5!), and taught my own class I designed. Thanks to the work we did, I hit so many of my 1 year goals!”

    -Jill S., Small Business Owner & Chef

  • “I had the privilege of working with Kelly as a coaching client and I can attest to the transformative impact she had on my personal and professional growth. Kelly's ability to help me identify and overcome limiting beliefs was instrumental in my development. After each coaching session with Kelly, I felt recharged, empowered, and with a clear roadmap for achieving my goals. Kelly's ability to reframe perspectives, find solutions, and most importantly make her clients feel heard, understood and validated is truly unmatched. Any team would be fortunate to have Kelly as an asset. I look forward to the opportunity to work with her again in the future.”

    -Samantha H., Advertising Executive

  • "Kelly is an inspiration personally and professionally, as well as a force for good. I was lucky enough to be a part of her team in 2020 (at Facebook) where she consistently showed up as 1) a manager who delivers results in a highly competitive environment AND 2) a thoughtful human being who shows immense care for her team members and partners. She’s got heart and hustle, wit and influence embedded in her DNA. She inspires her teams to be inclusive, to build upon strengths, and she helps others carefully craft stories to share their impact in unique, creative ways [...]."

    -Abby A., Technology Executive

  • "I always leave our sessions feeling more positive and I truly appreciate you as a coach. It is no coincidence that all of these good things have happened in my life and career during the past ten weeks — the exact same amount of time we have been working together!"

    -BH, Engineering Consultant